Most organisations now have some form of information held about you, spending vast amounts of money storing and organising this information. Companies spend all this money and time as this information is money and ‘power’.
To begin with, the organisation, such as online websites, will need your information to process orders, such as name, address, payment details and knowledge of you. The website will tell you that it will keep this information for convenience for next time you log on, not having to put all the details in again.
For every transaction you make from this website, you are telling them more information about yourself, for example if you buy certain DVD’s it tells you about your film taste; then allowing them to make recommendations to you, suggesting products you may like.
This marketing strategy is used by many companies, being very successful in targeting many people to their individual needs and tastes. If the company is large enough, they are able to store details on a large number of transactions. For example if a large number of customers brought two similar products, and you brought one of these, they may make a link and recommend the second item, expecting a reasonable possibility of you purchasing it.
The extent to which this vast amount of information held by companies bothers you depends on the individual, making some people very uncomfortable or even angry. As an individual, you are entitled to a certain amount of privacy; however this is now disappearing, as there is so much information held about you by businesses and government agencies, which is commonly sold and traded.
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