Accessibility is very important to commercial websites, wanting to reach a wide range/variety of customers, while at the same time making sure they are not discriminating against a particular set of users. For many online consumers, it can be more convenient and simple to order their goods online, rather than travelling to and from towns/cities which they may find difficult, or more personal issues. Online sites have to try and accomodate to the best of their ability for people who may be disimpaired in some form; with the web mainly being visual, it may put individuals who are partially sited or colour blind at a disadvantage or navigating the computer by mouse/keyboard may be extremely hard for some people. Many web designers have taken this into account, with good accessible design attempting to make the experience as rich as possible for the possibly wide variety of users.
An example of a website that has catered to accesibility problems is Marks and Spencers,
http://help.marksandspencer.com/faqs/company-website/accessibility-policy.html#PartA
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