Apple is a one of the biggest companies around, turning over $28.27billion in 2011. However, in the media they face alot of scrutiny and bad press, which may result in their profits being less this coming financial year. Articles have included threats to cut off support for a Chinese factory worker who suffered brain damage from an accident in the factory, and the problems they faced when the new update included a change in the maps, with much of the infomation being incorrect.
This kind of negative press reporting is never good for a company, especially when some articles seem so inhumane - such as the money cut off for the brain damaged worker. This could mean they lose a proportion of customers, those who would prefer to buy a Kindle, or Blackberry.
However, it seems that this negative press hasnt had a massive effect on the multi million pound company, with the demand for the iPhone 5 and the iPad mini being high. The iPhone had lines of people waiting for the 8am launch across Apple stores in London, and was sold out in most shops very quickly, with the company shifting 5 million phones in 3 days. This gives evidence that even though the company recieves lots of bad press, it still does not affect their sales.
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