Social Networks have grown rapidly in recent years, and many companies have transferred information online to keep 'in touch' with their customer base, through popular networks such as Twitter and Facebook. Results have shown that customers would rather take advice from someone they know, rather than a complete stranger; allowing websites such as 'Snoox' to be created.
As well as being able to connect much more easily with their customers, there are also many other advantages, these include;
- A presence online constantly, and being able to update 'status' with relevant information
- Being on social networks does not cost the company a major amount of money, there may be a small marketing fee but nothing continuous
- Many of the social networks leave room for comments from their 'followers', this could help the company improve or fix occuring problems with customers
- You are also able to automate your postings, therefore you dont have to pay someone to be attached to the computer 24/7
- May put up special offers/deals which are only available online to the customers
All of these advantages to companies having an online presence means that (if they are not already) most companies will convert to having some kind of social network, through either Twitter, Facebook or something similar. Through the online social networks the companies will still face marketing competition with brands, trying to attract more 'Likes' or 'Followers' than the other. This could mean that more customers and a higher turnover for companies that are able to draw more numbers in.
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