Online Marketing

Many companies that publish catalogues for their products have recently decided to scrap the catalogues and move online instead, for example Argos. This could be because of the increase in online shopping and retailers providing more for the shopper online. It may also be to save money on printing and delivering the catalogues, when now it can all be put straight onto the companies website. Some companies have both a catalogue and a online shop, e.g Next. However many companies are still insisting on selling products through catalogues with companies doing well, for example Avon and Kleeneze