John Lewis

John Lewis
John Lewis is a popular department store which runs 36 stores throughout the UK. Its main online purpose is to be available to those people who are not able to visit their stores, or want to shop for different products which are only available exclusively online. As well as ordering online to your home, you are able to 'click and collect', where you can collect your order from a selected store of your choice.
I think the John Lewis online website serves it's purpose well, as it has made it's products available to lots of different people, and has widened its target audience. They are now competing with major online retailers such as Amazon and Ebay.